Celebrating World Breastfeeding Week- August 1-7, 2010

Celebrating World Breastfeeding Week- August 1-7, 2010





Did you know that if most new mothers would exclusively breastfeed their babies for the first six months of life, nearly 1,000 lives—as well as billions of dollars—could be saved each year? According to a recent study published in Pediatrics, current breastfeeding rates are suboptimal. And these statistics do not refer to mothers and babies in third world countries, but right here in the U.S. The biggest priority, according to the authors, should be to improve maternity care practices.

The World Alliance for Breastfeeding Action (WABA) recommends ten steps to encourage women to breastfeed their babies. The more a new mother is exposed to these interventions, the greater the likelihood she will be breastfeeding at and beyond six weeks.

This week is World Breastfeeding Week and AAMC is proud to celebrate our efforts to promote breastfeeding, the baby-friendly way:

At AAMC, we routinely initiate skin to skin contact at birth and help mothers initiate breastfeeding within the first half hour after birth—audits of this over the past two years have been consistently over 95%!

We show mothers how to breastfeed with hands-on help, as well as how to initiate pumping when their babies are in the NICU.

We support exclusive breastfeeding by educating and informing new moms on how to establish a good milk supply and the reasons to avoid supplementing.

We support and reassure moms during cluster feedings–especially when their babies are “partying” all night.

We encourage breastfeeding on demand and practice rooming-in, and have been for 15 years!

Thank you to our staff, who help protect, promote and support breastfeeding.

-Marian Soriano & Margaret Haines, AAMC Lactation Consultants


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